Everyone loves a bargain, right? Well I do too, and that’s exactly what I got with this assignment! Not only does it complete a Daily Create, but it is also an assignment, worth 3 stars! Lucky me, yippee!
Combine two of your most favorite store logos and put them together, make them look cohesive.
Imagine your favorite company whether it be food, clothing, or any other company. Now imagine their enemy or competitor in the business. Your goal for this assignment is to take your favorite company’s trademark image or logo and reinterpret it in a way that reflects the design of its enemy. Look for the elements that make the competitor’s logo what it is.
What better “feud” than between a place that loads up the toppings and serves 5-pound burritos, and a place that wants to seem like a healthier choice, with soups and sandwiches? I think we’ve got some restaurant-ception going on here!
In order to create this image, I found both Panera and Chipotle’s logos in a Google image search. I then saved the images to my computer and opened them in Photoshop. I then painted over the Chipotle lettering, and replaced it with the Panera lettering in a similar font. The logo was a bit more tedious. I had to erase all of the white space that was around the Panera image, so it would look like it belonged. It wasn’t that difficult, because I’ve worked with Photoshop before, but it was detail-oriented, because it involved a lot of zooming in, and small clicks with the eraser..